UCOOK is one of South Africa’s top food box delivery service providers, and it’s not just because of their mouth-watering recipes. Their e-food company has a long-standing partnership with NGO, Abalimi Bezekhaya, their primary supplier of organic, high-quality fresh produce. As of March 2017, UCOOK will be contributing a generous portion of its gross profits to Abalimi’s developing agricultural project, Harvest of Hope.
By Mikaela Kagan
The permanent partnership between UCOOK and Abalimi Bezekhaya Harvest of Hope has given room for the brand’s procurement strategy to become a success. Not only will UCOOK’s customers begin receiving a more diverse selection of organic vegetables, but the socio-economic impact of the collaboration will be valuable and constructive.
Abalimi Bezekhaya Harvest of Hope trains and sponsors residents in underprivileged Cape Town areas by teaching them to grow sustainable vegetables in order to feed themselves, their families, and communities, and to supply the food industry. UCOOK’s donations to the NGO will go into further developing the permaculture projects that will help create employment and improve the lives of the disadvantaged.
‘Gone are the days of excess profiteering at the expense of others,’ says UCOOK co-founder David Torr. ‘The successful brands of tomorrow must open themselves up to this way of thinking, or risk being washed into obscurity by the wave of conscious consumers beginning to dominate the buying space at large.’
To lend your helping hand to Abalimi Bezekhaya Harvest of Hope, click here.
To begin ordering your own dinners from UCOOK, click here.